Advertising

Advertising

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Boost your dealership’s visibility with Dealermarket’s top-tier car dealer advertising solutions tailored for maximum impact. From bold dealership advertising displays to attention-grabbing auto dealer advertising products, we provide everything you need to stand out on the lot and beyond. Trust Dealermarket to fuel your next campaign with proven tools that drive customer traffic and brand recognition.

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Car Dealership Advertising Supplies

Dealermarket is a one-stop source for car dealer advertising: flags, banners, lot displays, on-vehicle messaging and custom promotional products, all in one order.

Dealership advertising works at three distances, and most lots under-invest in one of them. Worth thinking about which before you order.

1. Road Distance

What a driver notices at 40mph without looking for you. Height and movement do this; detail does not.

Feather flags stand 11ft on a heavy-duty fibreglass pole with a stainless steel rotating ground spike and carry case, in patriotic and manufacturer-specific designs. Swooper banners come in franchise and manufacturer versions with the stands, bases and mounts to install them, and drape flags and banners suit a building frontage rather than a pole. The 12ft 3D teardrop flag is among the most ordered items here.

Streamers and pennants catch light and move in wind, which is what makes them register from a passing car. The 60ft metallic streamer alternates colour every 18in. Inflatables and the blow up man do the same job at greater height, and balloons are the low-cost way to signal that something is happening today.

For permanent installation, American flags in nylon or polyester come in five sizes to 6ft x 10ft. See all flags and banners and flag hardware and accessories.

2. Lot Distance

What a customer reads once they are walking between the cars. Now detail matters.

Window stickers in 5-1/2in and 7-1/2in numbers carry pricing, and year stickers carry the model year. Slogan stickers come in 14-1/2in x 2-3/4in and oval 14in x 5-1/2in formats, both weatherproof vinyl with a slit on the back for installation. Star stickers at 5in draw the eye to the message.

Giant magnetic numbers at 10in x 16in are sized to read across a lot and come off without residue when the price changes. Promotion signage carries the offer itself.

Uni-Posca windshield markers are the flexible alternative: water based, quick drying, waterproof, fade resistant, non-toxic and odourless, washing off with soap. See all window markers and windshield paint pens.

Markers or stickers? Markers suit a lot where prices move weekly and each car needs different messaging. Stickers suit a lot that wants consistency, because handwriting varies between staff and a badly written windshield reads cheap. Most dealerships use both: stickers for price, markers for the one-off note.

3. After the Sale

The distance most dealerships neglect, and the cheapest auto dealer advertising available, because it travels on a vehicle you already sold.

License plate frames range from the economy shiny chrome in 16 styles through brushed chrome with recessed lettering to screen printed polypropylene. All are UV protected and unbreakable in normal use. Motorcycle frames with raised 3D graphics are sized for bike plates.

License plate inserts come as 12in x 6in weather-resistant polyethylene for the long term or poly-coated cardboard in 1 to 4 spot colours where a cheaper temporary plate will do.

Auto nameplates put your name on the bodywork. The die-cut adhesive version is worth the difference: it sits flush and reads as factory-fitted rather than stuck on afterwards, which is the difference between a customer leaving it there and removing it in a month.

Also here: custom trailer hitch covers, custom vinyl key tags and fobs, vehicle document holders and custom car dealer decals.

Delivery Day

The handover is the most photographed moment in the sale, and the photograph goes on social media whether you plan it or not.

Car bows and magnetic car bows range from the 12in pull bow, which ships flat and pops to 28 loops with a suction cup, to the 30in bow in weather-resistant high gloss PVC with 30in tails. The pull bows store flat, which matters if you hand over several cars a week.

Car hood covers and clip-on manufacturer flags complete the presentation. See all clip-on car window flags.

Giveaways That Get Used

The test for a promotional item is whether the customer keeps it where they will see it. Tote bags, reusable bags and air fresheners pass that test; most desk items do not. Put the phone number on, not just the logo, because the point is being called rather than remembered. See all custom promotional products and fun and unique promo items.

Browse Car Dealer Advertising by Type

Flags and banners, car lot advertising supplies, custom promotional products, on-vehicle advertising supplies and apparel and accessories.

See also dealership seasonal supplies, and for powersports lots, powersports supplies.

FAQ

What is the best way to advertise for a car dealership?

Fix whichever distance is weakest. If traffic drives past without noticing you, start with height and movement: feather flags, inflatables or streamers. If people arrive but wander off, your on-vehicle messaging is not working. If neither is the problem, put the money into what leaves with the car. Carry your name, website and phone number across all three so the lot and your online presence reinforce each other.

How much do dealerships spend on advertising?

It varies widely by size, franchise status, inventory type and market, so any single average is misleading. A more useful measure is cost per vehicle retailed. Work out what your lot display costs across a year, divide by units sold, and compare that against your other acquisition channels. Physical supplies usually come out favourably because a flag or a plate frame keeps working long after the spend.

Windshield markers or window stickers?

Both, for different jobs. Stickers give consistent, legible pricing across the lot. Markers handle the one-off message and same-day changes. Handwriting varies between staff, so use stickers wherever consistency matters.

Are plate frames worth the cost?

Per impression, the cheapest advertising here. A frame costs a couple of dollars and sits behind that car for years. The question is not whether to fit one, but whether the customer leaves it on, which comes down to how good it looks.

Plastic or cardboard plate inserts?

How long it needs to last. Weather-resistant polyethylene survives months outdoors. Poly-coated cardboard costs less and suits a plate that only has to reach the DMV. Many dealerships run cardboard on transit and plastic on sold units.

When should we order seasonal advertising?

Well before the season. Custom printed items carry production time on top of shipping, so a decision made the week you want the display up is too late. Order holiday and seasonal stock a month or more ahead, and call us if you are working to a fixed date.