Promotion Signage

Promotion Signage

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Boost visibility with Dealermarket’s car dealership signage, from used car dealer signs to custom dealership signage for every lot. Explore durable underhood sign kits, double-sided outdoor signs, canvas E-Z tents, and car dealer signage accessories built to grab attention.

Weather-resistant and easy to set up, our signs help you comply with local restrictions while showcasing pricing, promotions, and vehicle info. Shop now and make your dealership stand out!

Promotion Signage for Car Dealerships

Signage puts a specific message in front of shoppers who are already looking at your inventory. Dealermarket stocks signs that mount on the vehicle, stand on the pavement, and change as your promotions change, all built for outdoor use.

On-Vehicle Signage

Underhood signs are 29in x 41in corrugated plastic panels that wedge under an open hood, using the vehicle's own hood support to hold it up. Because the sign sits on the car rather than on a post or frame, it displays your message without adding a freestanding sign to the lot. Nine stock messages are available, and underhood sign kits cover multi-vehicle displays. For pricing, giant magnetic numbers in a 10in x 16in format attach and remove in seconds and read from across the lot.

Freestanding Signs

Two approaches, depending on how often your message changes. The deluxe swinger changeable letter sidewalk sign is two-sided with up to 7 lines per side and ships with a full letter, number, and symbol set, so you set any message you like at no extra cost. The outdoor message board is a spring-mounted double-sided frame that takes preprinted message sign inserts in 21 stock messages, giving a cleaner printed look you swap out as promotions rotate.

Event and Display Signage

For outdoor sales events, the pop up canopy tent with SALE imprint comes in 10x10 and 10x20 in red or blue, printed on all four sides, and includes a carry bag, ground stakes, and weight bags. For notices you print yourself, blank laser stickers and door signage are available in interior and exterior versions.

More Lot Advertising

Signage carries the message; other products carry the attention. See car dealership inflatables, streamers and pennants, and swooper banners, or browse all car lot advertising supplies.

FAQ

What is promotional signage for a dealership?

It is any sign used to communicate pricing, offers, or direction to shoppers on the lot. The main types are:

Changeable letter sign or message board, which should I choose?

Choose the changeable letter sign if you need custom wording such as specific pricing, model names, or one-off offers, since changing the message costs nothing once you own the letter set. Choose the outdoor message board if you rotate among standard promotions and want a clean printed look; each new message is a separate sign insert.

Does the message board come with an insert?

The outdoor message board is the frame and base. Message sign inserts are purchased separately, so plan on at least one insert with your first order. Once you own the board, adding messages later costs only the price of the insert.

How do underhood signs stay in place?

The flexible corrugated plastic wedges under the raised hood, and the vehicle's normal hood support holds the hood up as it always would. No brackets, straps, or adhesive are involved, and the sign lifts out when the hood is closed. Check your local sign ordinance for any rules that apply to lot signage at your location.

How do I display pricing on individual vehicles?

Giant magnetic numbers are the standard approach: numbers 0 through 9 sold one per pack, with symbols and slogans such as $, %, OFF, and PER MONTH sold two per pack. For pricing on glass instead of sheet metal, see car window stickers.